Back in February, we reported that Warner Bros had registered the domain name HarryPotterMagicAtPlay.com (and a Twitter account for this brand too). Back at the time, we were not sure what were the plans by Warner Bros and how it would be used. We thought it could be related to a new videogame, but there were no information at the time.
Today, WizardingWorld announced this new project, alongside a new website that does not provide too much information. The new website for Harry Potter: Magic At Play says:
WIZARDS OF ALL AGES WILL ENJOY HANDS-ON MAGICAL MOMENTS IN THIS NEW INTERACTIVE EXPERIENCE CELEBRATING HARRY’S ADVENTURES IN DISCOVERING THE WIZARDING WORLD.
COMING THIS FALL
That’s all the information provided, nothing else. One could expect a digital experience (maybe Pottermore 2?), but the truth is that it will be a real life experience. First of all, there are some clues in the original source of the website. If you check it, you can read:
So this will be an experience in Chicago, USA. But there is another clue: Magic At Play is brought to you by Warner Bros. and SuperFlyX. What’s SuperFlyX? It is the company behind Friends: The Experience and The Office: Experience, two interactive exhibitions and experiences for fans of those TV shows. While the Friends one is held in New York currently, The Office one is on Chicago, and it could tour the country soon, so do not lose your hopes if you cannot visit Chicago for Magic At Play.
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