If you are thinking of magic, you may be right: Empire Magazine Special Edition of the upcoming film by J.K. Rowling will have, not one, but two videos embedded in its cover – just like The Daily Prophet in a Muggle World.
The first video will take Empire readers on a behind-the-scenes tour of the movie and a chance to hear from its stars, including the movie’s director David Yates and its writer, producer and creator J.K. Rowling herself. The second will flaunt the latest trailer.
There will be only 5000 copies of this magazine with a video on it, and exclusively in Sainsbury’s on Thursday, 27 October. It will be undoubtedly a collector’s edition, so mark the date on your calendar.
“We love to innovate and constantly push the envelope creatively,” says Empire’s Editor-in-Chief Terri White. “Our friends at Warner Bros. Pictures were the perfect partner for our most ambitious idea yet – making the cover move. Our readers are going to be desperate to get their hands on a copy and see the new world of Fantastic Beasts And Where To Find Them brought to life.”
It won’t be the first time that Empire Magazine does something special for Harry Potter. In 2011, they published a special issue for the ending of Harry Potter, which included the special letter that Alan Rickman wrote for the Harry Potter fandom: